Making complex medical device commerce work the way it should
We design and build the systems that sit behind how you actually sell – across products, pricing, customers, and channels.
Start a conversationTHE CHALLENGE
Multi-channel sounds simple. It isn’t.
Most medical device companies don’t start with simple products.
They’re selling configurable products with hundreds or thousands of variations – across distributors, hospitals, and direct-to-consumer channels, often in multiple regions.
Each route behaves differently.
But the systems behind them are usually built as if they don’t.
THE REALITY
Where things start to break
Distributors, clinics, direct sales, regional partners – all with different expectations and ways of working.
Customer-specific rules, volume tiers, contract pricing – often layered on top of already complex products.
ERP, ecommerce, warehouse – connected in theory, but rarely aligned in how data actually flows.
Manual processes that worked at smaller scale – now slowing everything down.
FROM COMPLEX PRODUCTS TO OPERATIONAL CLARITY
One structure connecting everything
Distributors, hospitals, direct – unified on shared infrastructure
Customer-specific rules and complex structures managed properly
Ecommerce and ERP connected so data flows reliably
Day-to-day friction removed, business scales with confidence
What we do
Every project is different, but the goal is always the same: to create systems that support the way your ecommerce actually runs.
Unify how you sell
Distributors, clinical buyers, and direct sales working through a consistent system, not separate processes.
Make pricing manageable
Customer-specific pricing, contracts, and regional variation structured so they can be controlled and maintained.
Connect what already exists
Ecommerce, ERP, and internal tools working together properly, not held together by workarounds.
Make day-to-day work hold up
Replacing fragile processes with systems that continue to work as the business grows.
Sometimes that means building something substantial.
Sometimes it’s solving a specific bottleneck.
Often, it’s both.
20 years. One platform. Now scaling globally.
We built and evolved the core commerce and pricing infrastructure for C-Pro Direct over a 20-year partnership.
Following their acquisition by OrthoPediatrics Corp. (Nasdaq: KIDS), that platform is now under consideration for wider rollout.
Well-structured systems make complex ecommerce operations straightforward.
We can look at your systems and understand what’s working and what isn’t.
Start a conversation